Power Teams?

Why would I want to be in a power team if I am already in BNI?

Why should I meet with my power team if I see them at my BNI meeting?

If you ever grasp the idea of what a power team is and how it works, you will understand the importance it to your  business. It is the heart of each BNI chapter and the source of referrals for everyone in the group.

Source? Yes SOURCE!

Let’s look at what power teams are in your chapter. Every chapter is made up of 5 different power teams;

1. Home services.
   This is real estate, mortgage, home inspections, landscaper, remodeling, HVAC, pest control, or any other category that has to do anything with a home. Most every chapter is strong with this power team.
2. Financial.
   This team includes CPA’s, Financial Advisors, Banks, estate attorney, and anyone else that has something to do with handling money.
3. Personal.
   This team is tougher to build in a chapter. This one includes cosmetics sales, body shops, mechanic shops, auto sales, apparel sales, interior designer, life coach, photographer, and so on.
4. Health and Wellness.
   This group includes most anyone that has to do with health. Chiropractor, cosmetic sales, dentist, fitness trainer, eye doctor, etc.
5. Business Services.
   This final group is the ones that do business with businesses like CPA’s, Banks, computer sales, payroll services, printers, promotional services, business coach, etc.

Now, if you look close you will notice a couple of things. First, each group is doing business with the same type, if not the same, customers. By that I mean the Realtor is doing business with the new home buyer and so can the mortgage person, the home inspector, and so on. This is how the teams are divided up. Second, each member often are in more than one power team, i.e. CPA’s are in both Financial and Business Services.

Everyone has a primary power team, which is where your focus is in business, and most have a secondary power team.

Now here is where the “Power” in power team comes in – 70% of your referrals will naturally come from within your power team! This makes sense since when a house sells, the mortgage person and the home inspector and the real estate appraiser and the closing attorney has a high potential to get a referral, but the auto mechanic and payroll service probably will not. Since this is a fact then it would be beneficial to you to not only build strong relationships within your power team, but also invite people from open categories that would be in your power team. The more in your power team, the more referrals you will get.

This is one important part of networking and building a referral base. BNI power teams are the base of any chapter. The stronger your teams, the stronger your chapter will be.